Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.
There are four distinct advantages to allowing social media:
- Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
- Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
- Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
- Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.
No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.
Want to know the temperature outside, or how to get to the nearest gas station? To answer these questions you probably use your smartphone. This suits the majority of us just fine, but there are times when it’s a hassle, during a meeting for example. Google has announced a project that aims to take your smartphone and put it in front of you, literally.
The iPhone has quickly become one of the most popular smartphones on the market. When Apple launches a new version, fans line up for blocks to get their hands on it. What makes it so desirable? Well it’s easy to use and has powerful apps that users have come to rely on. Some would say the iPhone has even gone so far as to replace desktop calendars for many people.
Collaboration isn’t a new concept. Managers and employees have been working together towards a common goal for as long as we can remember. With the heavy integration of modern technology, businesses have been taking advantage of all the various virtual options available. However, problems arise when it’s time to work together, as employees can sometimes find it tough to do so.
If you mention “OS X” and “virus” in the same sentence, you’ll get some weird looks from Mac users. Traditionally viruses and trojans on OS X were near non-existent, but there’s a Mac specific trojan, codenamed Flashback, that has affected more than 600,000 computers. This is big news as it shows that machines running OS X may not be as secure as first thought.
It used to be that your work and personal time had clearly defined separation. You spent the day at work focused on your job and at the end of the day you’d turn your brain off, go home, cook dinner and relax. As a collective whole we seem to have lost our ability to focus. We spend most of our days worrying about the work that needs to be done.
Tablet computers are arguably some of the most useful devices that have been developed in the past ten years. While there are a ton of tablets on the market, there’s one that’s king: the iPad. The iPad has many different features that appeal to nearly every user, including companies who have taken to using the iPad for presentations.
If you ask business owners and managers about one piece of software they can’t live without, most will reply with the office suite. Who could live without the ability to create documents, presentations and spreadsheets? Among the numerous suites available, Google Docs offers some great features including a versatile spreadsheet program. Do you use Google Docs Spreadsheet in your office?
Privacy of information is important to all people. Granted, some are a little freer with it than others, but there’s a limit to what people are willing to share. Over the past few weeks a disturbing trend has come to light: some companies have been infringing on potential employees’ privacy by asking for a little too much during interviews.
In order for your IT department to be successful, you need a strategic plan that will both optimize your workflow and help to define your practice’s needs. The well thought out and executed plan will exhibit a focus on the experiences of your staff and patients. Here are five considerations that can help you develop your strategic IT plan. 

